Birds Barbershop Grows Revenue 12% and Targets Two New Texas Suburbs

Birds Barbershop grew revenue 12% between 2024 and 2025 and is now committing that momentum to two new locations in the Austin metro: Georgetown and the Cedar Park area.

The Austin Business Journal reported the expansion plans on April 16, 2026. The company is also, in the words of the report, "headed to Georgetown and the Cedar Park area with eyes on further expansion" — a signal that the two announced shops are part of a broader growth map rather than a one-off push.

Co-founder Michael Portman ties the numbers to two engines. He credits Austin's suburban population explosion for demand, and a resurgence in cosmetologists seeking work for supply — a staffing-side shift that matters to any operator who has struggled to fill chairs since the pandemic-era labor squeeze.

What does the expansion mean for Austin-area salons?

For independent and chain operators across Central Texas, the calculus is straightforward. Birds is planting flags where household growth is fastest — Georgetown and Cedar Park sit at the northern edge of a metro that keeps pushing outward. Salons already trading in those corridors should expect a branded, multi-unit competitor marketing directly to their client base.

The staffing angle cuts both ways. Portman's observation that more cosmetologists are actively seeking work suggests the labor market has loosened in Austin's favor — good news for hiring plans, but also a reminder that a growing chain will be competing for the same licensed talent as everyone else.

Revenue growth of 12% year over year gives Birds the cash flow to fund buildouts without waiting on outside capital, at least based on the figures Portman disclosed. That pace — comfortably ahead of typical salon-industry same-store benchmarks — is what makes the suburban bet bankable.

Why suburban sites?

The logic is demographic. Austin's growth has increasingly spilled into its suburbs, and Georgetown and Cedar Park are two of the beneficiaries. A barbershop chain following rooftops rather than downtown density is a familiar expansion playbook, and one that has worked for value- and convenience-oriented operators nationally.

For landlords, an established regional tenant with rising revenue is an attractive anchor; for competing salons, the message is that suburban Central Texas is now contested territory.

The existing footprint includes shops such as the William Cannon Drive location in Austin. The two new sites will extend the brand deeper into Williamson County's growth corridor.

What to watch next: site announcements, opening dates and hiring activity for the Georgetown and Cedar Park shops — and whether the "further expansion" Portman's team is eyeing lands elsewhere in Texas.